Written by Jane Golub Director In-Store Marketing Programs July 16, 2017 SEA CUISINE UNFISHIN’ BELIEVABLE SEAFOOD Seafood this flavorful is hard to believe.  Introducing Sea Cuisine’s newest collection of flavor-packed visibly packaged insanely premium cuts of fish.  Flavor and quality you have to see – and taste – to believe. Available in Lemon Pepper Scallops, Asian Grill Rubbed Salmon, C Sea Cuisine itrus Rubbed Salmon, Honey Chipotle Salmon, Garlic & Herb Tilapia and Stout Spiked BBQ Salmon. With these simple, expertly prepared cuts of seafood, you can feel insanely good about the fish you’re feeding your family.  There is no limit to the dishes you can create.  Explore the entire product collection – and prepare to pinch yourself. Look for Sea Cuisine products in the Frozen Seafood section.   Written by Ellie Wilson, MS, RDN Senior Nutritionist salmon_3Fish and seafood continue to gain fans and favor with health organizations around the world. Seafood twice per week benefits heart and mind, so I am sharing some get-you-there guidelines to make it easy.  We have highlighted these benefits by ages and stages –time to get everyone to the table for delicious, nutritious seafood. Most seafood is high in lean protein, omega 3 fatty acids and other important nutrients, like selenium. NuVal® Nutrition Scores at Price Chopper and Market 32 confirm this –most seafood scores 90 and above. Look for the blue score on the case and shelf tags. Ages and Stages Pregnant Mom, preterm infant: The USDA guideline is 8 – 12 oz. of fish and seafood per week. This is a great way to boost infant brain development – the omega 3’s from seafood are important to development. Young child – Mild taste and easy, quick prep make seafood a great idea for busy parents. Fish sticks or fish bites are easy to make and fun finger food. Bonus – kids get more omega 3’s in a lean protein package. Tweens and teens – Keep seafood on the plate as tweens and teens start to pay more attention to their food. Seafood is super easy to season and cook – quick and versatile, they can make dinner for everyone in just a few minutes! Launch a great food habit they will enjoy and that will protect their health across their whole lifespan. Adults – Seafood twice per week protects heart and mind – shown to reduce risk of some cardiac disease, and also to support memory as we age. Remember to eat seafood twice per week. Winner, winner, seafood dinner! Recipe tip – most seafood recipes are very versatile, and you can switch out or swap in your choice instead of the recipe item. Trying to plan a quick and easy meal? Consider the Create, Take and Bake seafood meals at the Price Chopper seafood counter – your choice of 4 different fish or shrimp, fresh cut veggies and seasoned to order in a steam-at-the-store  or bake-at-home self-contained package. Great meal, no muss, no fuss! Or, enjoy these great recipes you can make with and for friends and family. Learn more about seafood at www.seafoodnutrition.org. https://www.pricechopper.com/recipes/8097/Smoked-Paprika-Roasted-Salmon-with-Wilted-Spinach http://www.seafoodnutrition.org/mediterranean-tuna-salad.html https://www.pricechopper.com/recipes/7366/Shrimp-Party-Dip     Written By: Ellie Wilson, MS, RD  Senior Nutritionist, Price Chopper Supermarkets There are many voices highlighting different diet strategies, but none of them is as time tested, delicious and now highly proven to offer the best any diet can offer – exciting, appetizing fare that results in substantially better health for most people. Enter the Mediterranean diet, a food heritage and cuisine that emphasizes extra virgin olive oil, fruits and vegetables, seafood and nuts, along with red wine, as mainstays. Pasta, crusty breads and beans round out the Mediterranean foundation. We carry a great variety of imported Italian foods, including Price Chopper and international brands, and many of them are highlighted during our Italian celebration starting on October 11th.  They offer an authentic link to the flavors and foods of the Mediterranean.Untitled Extra virgin olive oil is darker green in color, and can vary in flavor from sweet to peppery. The darker color means there are more polyphenols and antioxidants, which contribute to the flavor elements and healthfulness of the oil. Great for cooking at lower temperatures, and for adding cold to salads and bread dips, extra virgin olive oil should be a staple in your pantry. The best study showed that up to 4 tablespoons of olive oil per day helped protect from high cholesterol, high blood pressure and stroke. San Marzano tomatoes are a particular heirloom variety of tomatoes originating from the small Italian town of San Marzano sul Sarno, and have been grown since the 1700’s, when they were brought back from Peru. They have a strong, sweet taste and lower acidity than Roma’s, and make a wonderful sauce. They are so unique, they are certified by the Italian government. Lycopene, an antioxidant that also lends its red color to tomatoes, is more easily absorbed from cooked tomatoes, so these items are rich sources. Check out the Price Chopper and Cento brand canned tomatoes, great for sauces and salsa’s. DeLallo brand began offering authentic Italian foods door to door in the 1940’s. Their pepperoncini and giardinera are wonderful – spice up cole slaw with thin slices of pepperoncini, or add it to a sandwich mixed with shredded lettuce. Giardinera is a jarred vegetable salad with cauliflower and carrots in a spicy vinegar, comes in mild and hot varieties, and is a savory, convenient vegetable side salad for lunch or dinner.  Cento brand has brought over 1,000 authentic, premium Italian foods to the United States for over 40 years, and flavor makers like anchovy, clam juice and marinated artichokes are all highlighted this week. Put it all together with fresh seafood (October is National Seafood Month) and you will enjoy the best the Mediterranean diet has to offer! An easy, delicious dinner can include your choice of fresh white fish (1 pound) like cod or haddock, broiled. Combine Price Chopper canned San Marzano tomatoes (28 oz.),  in a sauce pan with two tablespoons each of dried basil and oregano, two cloves of minced garlic, and one anchovy filet, brought to a boil, then simmer and reduce until slightly thickened (about 15 minutes).  Be sure the filet has dissolved into the sauce. Serve over the white fish, with a side of al dente pasta and a green salad with olives. Serves 3-4. You can also try our Create, Take and Bake fresh seafood meals at the seafood counter. Welcome to the Mediterranean! Written By: Ellie Wilson, MS, RD  Senior Nutritionist, Price Chopper Supermarkets Salmon filet on a wooden carving board. Seafood is a great idea – easy to season and prepare, fish and seafood are lean protein choices that have many health benefits. Both the Dietary Guidelines for Americans and the American Heart Association recommend two servings per week for good health. But, there is also a lot of confusion about seafood, due to a number of recent reports that have highlighted poor fishing practices and even species fraud at restaurants and grocers around the country. Our seafood team at Price Chopper has put a number of procedures in place to ensure we bring the best seafood to your table. We also make it easy – try a Create, Take and Bake meal with your choice of seafood, seasonings, and vegetables, for less than 500 calories! Offering the highest quality is central to our team’s approach. Starting with the end in mind, Price Chopper buyers travel the globe to Canada, New England, Alaska, the Pacific Northwest, Central and South America, and Asia to find the best quality. Our seafood professionals inspect our supplier facilities to ensure they meet the highest safety, quality and sanitation standards. The country of origin is clearly noted at seafood counter on signage – you can see exactly where your seafood came from. We also place very high importance on accurate labeling of the items we sell. Price Chopper was first in the supermarket industry to start random seafood DNA testing to ensure that you get what you pay for. This species verification testing is done by a third party laboratory, Therion Inc., located in Saratoga Springs, N.Y. Therion randomly selects and tests fish fillets from our Distribution Center, providing us with objective results that validate the species of our seafood which in turn allows us to offer sound assurances to our customers. Customer confidence drives our efforts. Over 150 samples of 15 different species that are at moderate to high risk of substitution were initially tested. A testament to the hard work of our team and the quality suppliers they work with, all 150 varieties tested true to species. Approximately 70% of the earth is covered by water. We know that our seafood sourcing must be done with great care, protecting the health of our oceans and the seafood industry. Enjoy a wonderful seafood dinner from Price Chopper this week. Written by Lee E. French Vice President of Seafood

We have great news for seafood lovers!

I’m Lee E. French, Vice President of Seafood at Price Chopper Supermarkets, and I want to tell you about Captain Jim Flagel and the success of the American fishing industry’s effort to rebuild sustainable populations of swordfish.

Today, Captain Flagel and his White Water fishing boat are returning from the Grand Banks with a catch of swordfish expected to average close to 200 pounds each. Swordfish from the Grand Banks are the highest quality, and the White Water will only make 2 or 3 trips to the Grand Banks each year. 

Few people know of the significant sacrifices made by American swordfish fishermen to rebuild this stock in less than a decade. Rebuilding swordfish stocks is one of the great accomplishments of fishery management – and important to the success of this food source.

Swordfish is managed internationally by a number of fishing nations by quotas. For the past several years, the United States has not harvested its full North Atlantic swordfish quota. This is due in part to strict domestic management measures designed to help swordfish stocks rebuild. If the United States fails to catch its share of swordfish for a significant period, other countries can increase their quotas, and the U.S. share could be reduced.

We support our swordfish industry by purchasing their catch. Rebuilding this stock is a conservation success for America and the world, and now is a great time to buy this American-caught swordfish.

For a limited time only, Price Chopper full-service seafood departments will offer this fine American-caught swordfish at just $7.99 lb. That’s Captain Jim Flagel’s catch from the Grand Banks, fresh to you for $7.99 lb. while supplies last Thursday, Aug. 30, through Monday, Sept. 3 (Labor Day) … but sorry, no rainchecks. Enjoy the success of Captain Flagel and the White Water, and enjoy this unique opportunity to purchase the highest quality swordfish available in support of America’s fisheries!

 
Written by Lee French, VP of Seafood Merchandising Most types of seafood benefit from the quick cooking and smoky flavor of grilling.  Make sure to keep close tabs on the process, as seafood tends to require less cooking time than meat.  Shrimp, scallops and small pieces of fish work great on kabobs which can be marinated, or not, and cooked directly on the grill.  Clams and oysters are easy to prepare on the grill and no shucking is required!  Herbs and marinades add a nice burst of flavor to most seafood.  For safety sake, do any infusing in the refrigerator – seafood should be kept cold until cooking time.  You don’t need a special basket to grill fish.  As with any grilling adventure, start with a spotless grill, add a couple tablespoons of vegetable oil to a clean kitchen cloth or paper towel.  Use tongs to rub the grate lightly with the cloth or towel, this will prevent the fish from sticking.  Most fish can be cooked right on the grate at medium heat. At Price Chopper, we offer you the largest selection and variety of seafood.  We provide you with the highest quality of healthy seafood that will ensure you have a wholesome and delicious eating experience.  We offer six dry marinades to flavor your seafood at no additional charge!  We also provide you with NuVal scores on all Seafood so that you can make sure you are choosing high nutritional value items. We are especially proud of our NEW Central Market Classics line of shrimp.  These shrimp are all natural and are uncut.  They are the finest shrimp you can buy anywhere!  Try the recipe below and you will be glad you are grilling today!! Herb Marinated Grilled Shrimp: The secret to grilling shrimp is to keep a close eye on them.  Shrimp cook fast enough for you to keep the lid up and an eye on them at all times.  Overcooked shrimp are rubbery so take them off the second they are done. Prep time is 10 minutes.  Cook time is 6 minutes. Total time is 16 minutes. Yield serves 6. Ingredients: –       2 pounds CMC 21-25 P&D Raw Shrimp –       ¼ cup olive oil –       ¼ cup chopped cilantro –       ½ shallot diced –       3 tablespoons lemon juice –       1 teaspoon dried basil –       1 clove garlic minced –       ½ teaspoon salt Preparation: Rinse shrimp thoroughly and pat dry and place in a resealable bag.  Mix remaining ingredients together and pour mixture over shrimp.  Seal bag and allow marinating for 2-4 hours in the refrigerator.  Preheat grill for medium-high heat.  Remove shrimp from bag and DISCARD the marinade.  Place shrimp on grill and allow cooking for 3 minutes each side.  Remove from heat and serve.  Enjoy!