Written by Jane Golub Director In-Store Marketing Programs January 29, 2017

TROPICANA ESSENTIALS PROBIOTICS

Tropicana Essentials Probiotics is a 100% juice available in three delicious flavors – Strawberry Banana, Pineapple Mango and Peach Passion Fruit. Combining the goodness of 100% juice with the functional benefit of probiotics, each eight-ounce serving contains more than the recommended daily value of Vitamin C and has no added sugar, preservatives or artificial flavors.  Tropicana Probiotics is a delicious, accessible, nutritious and convenient way for you to get more probiotics into your daily routine. Look for Tropicana Essentials Probiotics in the Dairy aisle next to the other refrigerated Tropicana Juices. Written by Jane Golub Director In-Store Marketing Programs January 22, 2016

SHEBA STICKS

Introducing Sheba Meaty Sticks!  The ultimate snack sensat ion – irresistible meaty treats!  Made with the mouth-watering ingredients that cats truly crave. Sheba Sticks offer unique bite size treats for cats.  Sheba Sticks are made with real meat and no artificial colors or flavors.

• Made with real Meat
• Real Meat is the #1 ingredient
• No artificial colors or flavors
• No corn, wheat or soy
• Individual portions to maximize freshness
• Available in Tuna, Salmon and Chicken

Look for these irresistible treats in the Pet Food aisle. Written by Jane Golub Director In-Store Marketing Programs January 15, 2017

5-HOUR ENERGY PROTEIN SHOT

Want to kick your day into high gear?

Grab a 5-Hour ENERGY Protein Shot.  You can take it in seconds and get 21 grams of your daily protein!

Each 5-Hour ENERGY Protein Shot contains the ingredients of 5-Hour ENERGY Shots plus 21 grams of whey isolate and vegetable proteins.

5-Hour ENERGY Shot comes in a convenient 6 oz. bottle to pop into your gym bag, purse or have available while on the go.

Look for 5-Hour ENERGY Protein Shot in the Health and Beauty Care aisle near the Energy Bars.

T   Written by Jane Golub Director In-Store Marketing Programs January 8, 2016

ALL POWERCORE PACS

All’s most advanced laundry pacs yet. It’s a powder!  It’s a liquid!  It’s…both!  Introducing new All POWERCORE PACS, their brightest idea yet. For the first time, liquid and powder come together in one revolutionary laundry pac that delivers an astonishing clean for every load.  Plus, it keeps clothes whiter and brighter. Superior Whitening & Brightening vs. #1 Liquid Single Chamber Pac Astonishing Clean for Every Load Look for POWERCORE PACS in the Laundry aisle Written by Sarah Palmer It’s never been easier to cook like a chef! Market 32 presents Chefs’ Menu, an easy way to cook gourmet meals at home in less than 15 minutes! Look for the Chefs’ Menu offering in the Butcher section at your store. In 3 easy steps you can whip up a delicious meal!

Step 1: Pick an entrée from our menu

Step 2: Select the ingredients

Step 3: Follow our simple cooking instructions & serve!

Chefs’ Menu offers a wide variety of protein options and flavors. Choose from chicken, beef, pork or seafood entrees. Pick-up a brochure and select one of the recipes inside, or mix & match sauces and sides to make a custom meal of your choice! Each entree serves 3-4. Click here to learn more about Chefs’ Menu and view recipes!     Written by Jane Golub Director In-Store Marketing Programs December 25, 2016 PAMPERS EASY UP TRAINING PANTS When Mom begins to potty train her toddler, she looks for a partner to help her through the journey – which takes on average 3 months.  This can be a very trying and frustrating time, so Mom wants a partner pant that provides her with dependable leakage protection, day and night.  She knows her child isn’t going to master potty training in a day!  She also needs the pant to be a practice tool so her toddler can learn how to use underwear – pulling it up and down. Pampers Easy Up Training Pants reinvention will again make training pants the partner that Mom needs during her potty training journey by meeting BOTH of her needs.

1. New Easy Ups provide the dependable leakage protection that Moms expect from Pampers, resulting in fewer leaks both day and night.
2. They help a toddler learn how to use underwear – pulling it up and down.

Find the New Pampers Easy Up Training Pants in the Baby aisle. Written by Sara Lilkas, Marketing Intern  One of my favorite holidays to celebrate growing up was Hanukkah. It may be because I am obsessed with potato latkes or the ridiculous amount of chocolate gelt I would get from my grandmother, but the eight night Festival of Lights remains one of my favorite holidays. Now I will get to the potato latkes later, but first let me tell you what Hanukkah is all about. This year Hanukkah begins at sundown on December 24^th, 2016. Hanukkah is an eight day celebration of the rededication of the Holy Temple in Jerusalem during the Maccabean Revolt. During the rededication there was only enough oil to light the menorah for a single day, the oil burned for eight days, which is why a candle is lit for every night of Hanukkah until all eight days are represented (as well as the shamash which is used to light the candles each night.)   Even though Hanukkah is a minor holiday in the Jewish religion it is widely celebrated in the United States and in Jewish communities around the world. Unlike some holidays there is no need to take off from work or to refrain from various activities. The Hanukkah celebration begins at sundown with the lighting of the candles in the menorah, with an additional candle being light for each night of the holiday. During the eight nights of Hanukkah some families exchange small gifts and play dreidel. The dreidel is a four sided top with a different Hebrew letter on each side. The letters stand for nes gadol hayah sham, a great miracle happened here. Even though the dreidel game may appear to be only a fun game (that has an awesome song that goes with it), it is actually a tribute to the Jewish people who had to study the Torah in private as a result of a series of laws making it illegal in the 2^nd Century BC. When patrolmen came by they would hide their Torah’s and spin tops to give the appearance that they were only gambling or playing a game and not participating in an illegal activity. The dreidel game is not only a lot of fun, but is also very easy to play. To play the dreidel game, each player starts with 10 or 15 coins (even though most people now play with chocolate gelt or another similar candy item and who doesn’t love winning candy?), depending on which symbol the dreidel lands on, you will lose or win more coins or candy. The game is played in rounds and at the beginning of each round each player puts a coin or piece of candy into the pot. Every time the pot is empty all players put in one coin or piece of candy. On your turn, you spin the dreidel and follow the instructions associated with each symbol. The symbols mean:

• Nun- nisht, nothing- nothing happens and it is the next person’s turn
• Gimel-gantz, “all” – the player takes the entire pot
• Hey-halb, “half”- the player takes half the pot
• Shin-shtel, “put in”- the player puts one coin in the pot

If you have no game pieces left you can either ask your fellow players for a loan or you are out of the game. When one player has won everything in the pot, the round is over. The number of rounds can vary depending on how many people are playing or family traditions, it is up to you to decide! The dreidel game can have slightly different rules depending on how they were handed down throughout the years, so it’s a good idea to establish the rules and number of rounds you will be playing with before you begin.   As with many Jewish holidays, the food served has significant meaning, and it also happens to be delicious. Since Hanukkah celebrates the miracle of the oil lasting for eight days in the menorah oily foods are made to represent the miracle. The two most popular food items prepared for Hanukkah are potato latkes and Sufganiot, which are deep fried doughnuts. The latkes are usually topped with applesauce or sour cream. Personally I think applesauce is the only option you need, but you can put whatever you like on your potato latkes. There is not always a large holiday meal during the eight nights of Hanukkah, but many families make an effort to spend time together. Whether it’s playing dreidel,  or singing Hanukkah songs the emphasis, is about celebrating together.   Check out our Pinterest Board for Hanukkah recipes and crafts! Have a Happy Hanukkah!       Written by Jane Golub Director In-Store Marketing Programs December 18, 2016

SEATTLE’S BEST COFFEE

Seattle’s Best Coffee makes the coffee.  You make it awesome.  They know it’s more than just a cup of coffee.  It’s your get-up-and-go.  Your reward.  Your “just the way I love it”. And inside their bags and boxes, you’ll find something delicious and crave-able .  This is the taste that Seattle’s Best Coffee has been known for since 197 0 – premium, Latin American beans roasted to perfection (if they do say so themselves), then carefully blended for a rich, smooth, just-right cup. Find your favorite – with their family of delicious blends, they’ve got a cup for every taste.  Smooth to bold, medium to dark, recharge to reward.  Find what you love at seattlesbest.com Look for Seattle’s Best Ground Coffee and K-Cups in the Coffee Aisle. Written by Maureen Murphy & Sarah Palmer Holiday Baking Holiday baking is a wonderful way to share the joy of the season with those we treasure. Start a new tradition with your family this year and bake some special holiday memories! Keep reading for helpful baking tips & time-saving ideas to help get you started! Baking Tips Making time to bake is often fun and rewarding, and can be done with proper organization and a few helpful hints.

• Bake in quantity and freeze whenever possible – baked cookies will keep in the freezer for up to 3 or 4 weeks
• Prepare cookie dough when you are able to steal a little extra time – prepared dough will keep at least 3 days in the refrigerator or in the freezer for up to 3 months
• Assemble all ingredients and equipment before beginning a recipe
• Line cookie sheets with parchment paper to help cut down on clean up
• While cookies are baking, prepare other cookie sheets to go in the oven
• Save time when shopping and measuring:
  • 1 lb. box confectioners’ sugar = 4 cups
  • 1 lb. box brown sugar = 2 cups, packed
  • 5 lb. bag granulated sugar = 10 cups
  • 5 lb. bag all-purpose flour = 20 cups
  • 1 cup cake flour = 7/8 cup sifted all-purpose
  • 1 lb. box seedless raisins = 2 3/4 cups
  • 6 extra-large eggs = 8 large eggs
• Allow butter and eggs to come to room temperature before using
• Measure ingredients carefully
• Do not over-mix cookie dough
• Chill dough well when instructed so the dough will be easier to work with
• Allow at least 2 inches of space between cookies on cookie sheets, and at least 2 inches around the sides of the oven for proper heat circulation
• Use bright, shiny aluminum cookie sheets rather than dark colored cookie sheets to prevent over browning
• Bake cookies on a rack in the middle of the oven; for best results use only one rack
• Do not over-bake – a toothpick inserted in the center should come out clean when a cookie is baked
• Allow cookie sheets to cool before baking more to prevent the edges of the cookie from spreading out and becoming too thin
• Cool cookies on a wire rack

For recipes & ideas, visit our baking Pinterest board!   Written by Tyler Blance, Marketing Program Coordinator Capital District Holiday Homegrown Flavors: 12/3 10am-2pm We’re rounding up the local crowd in New York’s Capital District! Our Homegrown Flavors events feature tastes from local communities, meet ‘n greets with local growers and producers and an overall celebration of all things local here in the Northeast. On 12/3 we’ll be featuring a unique group of local producers in 5 stores for Homegrown Flavors: Wilton Market 32, Hudson Valley Market 32 in Troy, Hamilton Square Market 32 in Guilderland, Clifton Park Shoppers World Market 32 and Altamont Ave Price Chopper in Rotterdam. We’ve lined up an exciting group of local producers for each store on 12/3, including Perreca’s Bakery at our Altamont Ave Price Chopper and Mapleland Farms at our Wilton Market 32. Each store will have a local brewery in-house to chat with guests and offer tastes of their New York brews! Tune in to WGNA on event day: they’ll be broadcasting the event live on site at Hamilton Square Market 32 from 10-noon. Check out the event roster below to see who’ll be in the house at your store:   Altamont Avenue Price Chopper      Flavor of Schenectady                   Schenectady NY Horseshoe Hot Sauce                     Rhinebeck NY Perreca’s Bakery                              Schenectady NY Davidson Bros Brewing                  Glens Falls NY Ole McDonald’s Honey Farm       Fultonville NY Barkeater Chocolates                     North Creek NY Blue Hill Farm                                     Morrisville NY Harney & Sons Tea                          Hudson NY   Wilton Market 32 Saratoga Peanut Butter                 Saratoga Springs NY Nettle Meadow Farm                    Warrensburg NY Saratoga Brewing                             Saratoga Springs NY Dellavale Farm                                  Pattersonville NY Mapleland Farms                             Salem NY                 Shoppers World Market 32 Old World Provisions                      Albany NY Death Wish Coffee                          Round Lake NY Schmaltz Brewing Co                      Clifton Park NY Vermont Hydroponic                     Florence VT Pixie’s Preserves                              Waterford NY Russo’s Grill                                        Amsterdam NY                 Hudson Valley Plaza Market 32 Snacks101                                           Bethpage NY Brown’s Brewing                              Troy NY Larry’s Sauces                                    Slingerlands NY Dominick’s Gourmet Sauce          Guilderland NY R & G Cheese                                    Troy NY                 Hamilton Square Market 32 Brooklyn Brewery                            Brooklyn NY Valente’s Restaurant                      Watervliet NY The Peanut Principle                      Albany NY Vital Eats                                              Saratoga Springs NY Our Daily Eats                                    Albany NY WGNA (radio onsite!)                   Albany NY