JUST CRACK AN EGG
It’s time to take breakfast back with a hot, new grab-n-go breakfast from Ore-Ida. Just Crack and Egg is a product as simple as it sounds. Just open the package of real, flavorful ingredients, add your own egg, stir it up, pop it in the microwave and in less than 2 minutes you’ll be enjoying a delicious, hot breakfast. Finally! A tasty home-cooked breakfast that’s easy and convenient. But wait – it gets even better! Just Crack an Egg comes in four mouthwatering flavors: All American Scramble, Rustic Scramble, Ultimate Scramble and everybody’s favorite, the Denver Scramble, featuring savory cheddar Cheese, ham, onions, green peppers and diced potatoes.
You’ll find all four great flavors in the Egg aisle. What you won’t find are artificial flavors, dyes or preservatives.
To start your day off right, try the freshest new idea in breakfast – Just Crack an Egg!
Written by Jane Golub Director In-Store Marketing Programs
February 25, 2018
LACTAID SOUR CREAM
Do you want to enjoy the creamy taste of sour cream but can’t due to a dairy sensitivity? Here is the solution: Lactaid Sour Cream! Lactaid Sour Cream has the creamy delicious taste you know. It is 100% Lactose free fresh wholesome sour cream.
Because Lactaid Sour Cream is real sour cream, you can use it as an ingredient or as a topper when entertaining in the same ways you always have except you don’t have to worry about the consequences.
Lactaid Sour Cream can be found in the Dairy Aisle with all of the other sour cream items. We ❤️ Pears in February
Ellie Wilson MS, RDN Senior Nutritionist
Savvy seasonal eaters know a great secret – the luscious pear is at its peak during the winter months. Different varieties offer flavor adventures and fresh opportunities for a fast, functional snack. Packing six grams of fiber, Vitamin C, and 5% of the daily recommendation for potassium, pears are a nutrition powerhouse. The Dietary Guidelines for Americans recommend about 2 servings of fruit daily – if you are adding more fruit to your fresh approach to healthier eating, one pear gets you halfway there!
“Pears ripen from the inside out, and play well with other produce that does the same in a basket on your kitchen counter, like bananas and avocados. Check the neck for ripeness by pressing near the stem with your thumb – if it gives to pressure that means it is ripe and ready for a lot of sweet enjoyment!
Pears are a recipe sweetheart during American Heart Month – and have the American Heart Association Heart Check to prove it! Slice pears and dip in dark chocolate for a valentine treat, chop and top steel cut oatmeal and cinnamon for a breakfast with (heart) benefits, or poach in cranberry juice and kiss with cinnamon mascarpone cheese and chopped walnuts to delight someone special. (https://www.pricechopper.com/recipes#/9201). Overripe pears are great for sauces and smoothies – “pear” them up with avocados and spinach for a snack attack smoothie bonanza. Find fresh promotions in stores throughout February, and learn more ways to enjoy more pears at USAPears (http://usapears.org/), Drink to Your ❤️ Health
Ellie Wilson, MS, RDN Senior Nutritionist
Did you know – your heart beats over 100,000 times per day? Something that works that hard for you needs good care and nutrition. Welch’s 100% Grape Juice can be part of your solution. Each glass is made with over 40 Concord grapes and delivers 250 mg of polyphenols – natural plant nutrients that help support a healthy heart. In fact, Welch’s 100% Grape Juice provides many of the same heart-health benefits as red wine.
The small but mighty Concord grape is an original American “super” fruit. The first vines were successfully cultivated in 1849, in Concord, Massachusetts. While this grape can be hard to find fresh, Welch’s 100% Grape Juice is made with whole Concord grapes – skins, seeds and all – making it a great way to enjoy the heart-health benefits of this special grape anywhere, all year long. 
According to the Dietary Guidelines for Americans, 8 oz. of 100% grape juice counts as one cup (2 servings) of fruit. It is considered a healthy beverage choice with no added sugar. In a glass or as part of a delicious recipe – celebrate American Heart Month this February with the great taste and heart-health benefits of Welch’s 100% Grape Juice.
Download Welch’s Recipe E-Book for variety of delicious recipes certified as heart-healthy by the American Heart Association®.
And, bring home the super taste and super nutrition of Welch’s 100% Grape Juice, all at a super price! Written by Jane Golub Director In-Store Marketing Programs
February 4, 2018
A HINT OF CHOBANI
Introducing A Hint of Chobani – 5.3 oz. A simply crafted natural Greek yogurt from Chobani made with hand-selected varietal fruits and nourishing spices for a crafted approach to wellness and taste. Mildly sweet taste. Naturally low sugar and high protein – nothing artificial. Non-GMO, No Rbst Available in five delicious flavors: Madagascar Vanilla Cinnamon
Wild Blueberry
Monterey Strawberry
Gili Cherry
Alphonso Mango
Look for A Hint of Chobani in the Chobani section of the Dairy aisle. Written by Jane Golub Director In-Store Marketing Programs
February 4, 2018
FINLANDIA CHEESE STICKS
Now the entire family can enjoy premium cheese anytime, anywhere with Finlandia’s convenient grab-and-go Snack Time Snacking Sticks. A good source of calcium and protein, they are available in three delicious gourmet flavors: rich, sweet and creamy Gouda, a bold blend of tangy Cheddar and a smooth Gruyere and a royal marriage of creamy Gouda and sharp Parmesan.
These imported Cheese Sticks are free of artificial hormones and made with Non-GMO ingredients and provide full-flavor snacking for all ages.
Look for Finlandia Cheese Sticks in the Dairy aisle. Written by Jane Golub Director In-Store Marketing Programs
January 28, 2018
FINLANDIA SPREADABLE BUTTER
Finlandia, the world renowned premium cheese and butter maker, has launched two new premium spreadable butters, Finlandia Spreadable Butter with Canola Oil and Finlandia Spreadable Butter with Canola Oil 25% Reduced Fat, to its expanding portfolio of products. Containing more than 55% less sodium than the other leading butter brands, while still having full-flavor, makes Finlandia Spreadable Butter with Canola Oil one-of-a-kind in America.
These new butters are crafted with pure, wholesome milk from family-owned farms in Finland and contain only four real ingredients: butter, canola oil, water and milk minerals, or ValSa – a patented milk mineral salt and superior ingredient in lowing salt intake in butter.
Look for both Finlandia Spreadable Butter with Canola Oil and Finlandia Spreadable Butter with Canola Oil 25% Reduced Fat in the Dairy aisle. Written by Jane Golub Director In-Store Marketing Programs
January 28, 2018
KLEENEX WET WIPES
Getting dirty means getting things done. Kleenex Wet Wipes make cleanup easy and keeps you moving forward.
Strong for hands, yet soft for face and body, Kleenex Brand disposable wipes are over 30% thicker and 90% softer than the leading national brand of wipes. Made with purified water, Kleenex Wet Wipes contain no harsh chemicals. Free from alcohol, paragens and dyes, their hypoallergenic wipes are dermatologically tested for a clean you can trust.
These moist wipes are both versatile and convenient for multi-purpose use. Use them before and after meals, or for a quick clean up when you eat lunch at your desk. Keep them handy to freshen up your face before heading out with friends after work. And take them along for cleanups while you’re on the go.
Get the gentle cleansing power of water anytime, anywhere with Kleenex Wet Wipes. Also available in Germ Removal and Sensitive options, in resealable flip-top packs and individually wrapped packets.
Look for Kleenex Wet Wipes in the Paper aisle. Written by Jane Golub Director In-Store Marketing Programs
January 21, 2018
BOTTICELLI FROZEN RAVIOLI
There are four varieties of Premium Ravioli produced and imported from Italy: Botticelli Buffalo Milk Mozzarella and Pecorino Romano Cheese Ravioli – Girasoli Botticelli Porcini Mushroom and Truffle Ravioli Grand Girasoli Botticelli Ricotta Spinach Ravioli Botticelli Porcini Mushroom Ravioli The Girasoli Ravioli are shaped like Sunflowers – thus the name Girasoli. The cheeses Botticelli products use are all natural, never dehydrated and are in abundance in each Ravioli.
As with all Botticelli products, all of their Ravioli are Non GMO, all natural with no additives. Botticelli Ravioli will make any pasta occasion a festive occasion pampering you with authentic Italian home cooking. Serve with their all natural Botticelli Sauces.
Look for all Botticelli Premium Frozen Pasta in the Frozen aisle in all Price Chopper/Market32 stores. New Year, New You
Ellie Wilson, MS, RDN Senior Nutritionist
Happy New Year!
The New Year is a time for a fresh start, and many people put their energy into wellness for their families and themselves. Making a plan is usually easier than sticking to it, but we want to help you find success, and offer some solutions highlighted by New Year, New You shelf tags throughout the store.
If more veggies are on your list, Fresh Express salads makes quick work of a salad for lunch or dinner. Add Tyson’s Grilled and Ready Chicken to round it out with some lean protein – a meal in less than 5 minutes that leaves you plenty of time for the gym. Another way to up the ante on vegetables and a secret weapon for weight loss is to sub soup for your sandwich. Well, Yes! Soups from Campbell’s are all new varieties that combine plant proteins, like white beans and lentils, with roasted chicken, whole grains, and vegetables in savory broth. Add them to your menu plan and keep one in your desk for busy days as a back-up plan.
Breakfast is key to high energy and focus in the morning. In the Dairy case, find the shelf tags on 64 oz. Silk beverages or So Delicious Almond milk – they are a tasty base for breakfast smoothies. Pop the frozen Jimmy Dean Frittata in the microwave, and round it out with some delicious cut fruit from the Produce department. On the go, Muuna Cottage Cheese has some great flavors (MMMMango!) that travel well and are packed with 15 grams of protein, pieces of fruit and calcium.
There is more in the store – find the New Year, New You shelf tags in the dairy, sports drinks and cereal/granola bars aisles. Enjoy a happy, healthy New Year!