Written by Sara Lilkas, Marketing Intern
It’s that time of year again! School is starting up and the lazy days of summer are gone for another year. As a partner to local communities, Price Chopper believes in giving back to schools and helping to enhance the learning process for local students. The Tools for Schools program runs from now until March 26
th, 2016. At the end of the school year Price Chopper will distribute $500,000 in school supplies among schools in the program. Earning points is easy, once your AdvantEdge card is registered into the program online or at the Guest Services desk, every dollar you spend is one point for your school of choice (alcoholic beverages, tobacco products, lottery tickets, gift cards, stamps, tickets to go, tax, and bottle deposits are excluded) earns points. Double points are earned every Price Chopper or Central Market Classic brand product purchased. You can see how many points you’ve earned for you school on the bottom of your Price Chopper receipt every time you shop!
There will be opportunities and contests built into the program for schools to earn bonus points throughout the year!
Make sure to visit
Price Chopper Facebook page on September 1st for the opportunity to earn 5,000 bonus points! Your school’s coordinator will comment on the Tools for Schools post made that day with the name of your school and the schools code (the code is what is used to register your AdvantEdge card into the program.) Schools receiving over 100 likes will earn 5,000 bonus points!
Coordinators! Make sure you have your bonus points checklist handy so you never miss an opportunity to earn bonus points for your school!
As part of the Tools for Schools program, Price Chopper will be hosting our annual school supply drive.Now through September 12
th, school supplies you purchase can be donated by placing them into the bins in the front of your local store. At the end of the drive, the Salvation Army will collect the items and distribute them to students in need.
To check if your school is enrolled, simply stop at the Guest Services desk or check at
pricechopper.com. If your school is not yet in the program, talk to school officials and they can get the school enrolled in the program.
Written by Sara Rockman, Marketing Intern
One way to stay cool and hydrated in the summer heat? Infused water. Infused water is a great way to drink the recommend eight 8 oz. glasses a day, but without it being boring. Infused water is simply water flavored by fresh fruit, with the occasional herb or two thrown in. The fruit can either be put directly into the water or there are special bottles and pitchers made specifically for infusing. (These are nice because they help so you don’t accidentally drink a seed or unexpected chunk of fruit.) I usually like to make my infused water the night before so more flavor is absorbed (I also recommend this if you are a chronic user of the snooze button like myself, so you don’t have to rush in the morning), but for a more subtle taste it can be made the day you plan to drink it. If making it the day of, let the water sit for about 10 minutes either with ice or in the fridge before you drink it so the flavors have a chance to be absorbed. This step should also be taken if you are refilling your water bottle throughout the day. Towards the end of the day, there won’t be a very strong flavor, but the subtle flavor is still very refreshing!
As for what to put into your infused water, it’s pretty much open to what you like. I go from lemon and lime one day, to strawberry-kiwi, to mixed berry, whatever suits my mood (or more truthfully, whatever is in my fridge). One of my favorite infused water recipe is a strawberry-cucumber water, with basil. (I know it sounds like a really weird mix, but it’s very refreshing)! When choosing ingredients for your infused water pick fruits loaded with vitamins and antioxidants to help boost your metabolism and immune system. Plus, drinking lots of water whether infused or not is good for your skin and promotes weight loss! As an all-natural option, it keeps you both hydrated and healthy by cutting out unnecessary sugars and additives. Pinterest is a great place to find inspiration for different recipes. Submit your favorite infused water recipe in the comments and it could be featured on our Instagram and Pinterest!
Written by Jerry Golub, CEO
When I became CEO three years ago, it was not only an important moment in my life, but a milestone in the history of our company—the transition to a third generation of family leadership in a company that was founded 80 years ago by two brothers who aspired to make a difference in peoples’ lives. Ben (my grandfather) and Bill Golub led the company for 40 years, literally building something from nothing. Their sons, Lewis (my father) and Neil, led the company for another 40 years, building on their fathers’ vision. They grew the company significantly, and although we are still fairly small by industry standards, they set the stage for our success in a very competitive and constantly changing industry. We are proud to be one of few family-led companies that have made it to the third generation. This is a huge accomplishment and a testament to all of the talented and committed people who have made contributions along the way.
So now what?
Simply put, we honor our past and focus squarely on the future.
As many people know, we’re in the process of making a number of significant changes to ensure that our company meets the needs of our customers for years to come. I’ll write more about those changes in future blogs. But I’d be remiss if I didn’t begin by focusing on the context for these changes—why we’re even here to begin with.
Financial success is a goal of most businesses, and we are certainly no exception. However, I genuinely believe that a family-led business is uniquely positioned to make a difference in the world. It may sound corny, but part of what connects me to this company is knowing that we are guided by our founding brothers’ strong values and belief that we could make a difference in peoples’ lives.
One of the things I love about our business is that it touches nearly everyone. As a result, I have the advantage of hearing from lots of people about their experiences in our stores. I hear the good, the bad, and sometimes even the ugly. And frankly, the incredible connection we have to our customers’ lives never ceases to amaze me. We help families enjoy daily meals together. We also help them celebrate special occasions and gather together in times of need. We provide nutritious, fresh foods and information that helps people eat well and stay healthy. We help our customers meet their budgets for food and other important products. And so much more.
Through all these conversations, I’ve come to learn that we do make a difference in peoples’ lives and that our “higher purpose,” is to
help people feed and care for themselves and their families. Bigger than any one of us, our higher purpose is about our place in the world. It’s also something that every one of our teammates helps us accomplish every day. It’s one of the biggest reasons why I’m incredibly proud to be a part of this company, and more committed than ever to helping us achieve the vision that established this company eighty years ago. I don’t think there is a better way of honoring our past than incorporating it into our future.
Musical Inspiration
A higher purpose can be important to companies or individuals. James Taylor, whose music I’ve loved for decades, certainly felt that way when he wrote this song. The third verse makes me think of those wonderful summer night James Taylor concerts at the Saratoga Performing Arts Center (SPAC) over the years. By the way, James has been known to visit our store in Lenox, MA from time to time. 🙂
https://www.youtube.com/watch?v=VxICxWu8vGs&list=PL0gxBcF2Ofh4QRU6FUNdy9BzLsdqGckH1 Written by: Kevin Schulke, Senior Category Manager Beer & Wine
You know it is something special when you get your own T-H-E proceeding the name and the people at Goose Island Brewing knew this was a very special beer when they named it
“The Ogden.” After all this Belgian Tripel was named after William B. Ogden and not only was he the 1
st to open a Brewery in Chicago, he became their 1
st Mayor. He also served as a Trustee to the Chicago Land Company which sliced a channel creating an Island in the Chicago River later named Goose Island and the namesake of the of the now well know Brewery.
William was not done after a stint in business and public service, he went into the Railroad Business and led a campaign to connect the East and West Coasts with a Railroad Line this effort was completed in 1869 in a town called Ogden Flats Utah and that is where they drove the “Golden Spike” on May 10
th . It was the culmination of of a long and difficult project.
The name Belgian Tripel refers to the use of up to 3 times the malt of the standard Trappist brewing style. This Belgian style Tripel is gold in color with a dense creamy head. The aromas and flavors are of Tropical Fruits with banana characteristics, there is a sweetness from the hops and higher alcohol, true to the Tripel standard of 9 percent alcohol.
We will have a very limited supply of THE OGDEN at our Growler Stations beginning at 10 am on August 8
th, please don’t wait too long for when our barrels are poured, it is gone.
This is beer is truly fitting to be a reward after a long or difficult personal effort whether it is after a hard day working in the yard or after you just drove your own “golden spike”.
Join us on August 8th from 10 AM-Noon at the following locations to taste The Ogden and don’t forget to bring your growler to take home this special brew!
Locations with Growler Stations:
Market 32, Clifton Park, NY (Shoppers World)
Market Bistro, Latham, NY
Bethlehem (Slingerlands), NY
Malta, NY
Route 50 (Saratoga, NY)
Market 32, Wilton, NY With the addition to Growler Stations to some of our capital region stores, we are happy to invite you to tastings throughout the month of July featuring 21
st Amendment Brewery, Blue Point Brewing Company, and Druthers Brewing Company.
21
st Amendment Brewery is based out of San Francisco, California and started in 2000 by Shaun O’Sullivan and Nico Feccia. 21
st Amendment Brewery’s goal is to rebuild the culture lost during prohibition, one beer at a time.
Blue Point Brewing Company is located on Long Island in New York and is named after the favorite oysters of Queen Victoria. Their goal is to continue to brew beer their fans want to drink.
Druthers Brewing Company is located in Saratoga Springs, New York and they are driven by rewarding those who live grandly and honestly with good beer. Make sure to check out their new brewpub on 1053 Broadway, Albany, New York!
Ommegang Brewery located in Copperstown, New York was built in 1997 on what used to be a hop farm. Their Ommegang Summer of Love Tour Bus, will make a stop at Market 32 in Clifton Park to highlight their new Hopstate NY American Pale Ale made with hops only grown in New York State!
All attendees must be at least 21. Check below for times and locations of these tasting events!
July 17th -21st Amendment Brewery featuring Hell or High Watermelon
4-6pm Market 32 in Wilton, NY
6:30-8:30pm Saratoga, NY (Route 50 Store)
July 18th-21st Amendment Brewery featuring Hell or High Watermelon
12-2pm Malta, NY
3-5pm Market 32 in Clifton Park, NY
July 19th-21st Amendment Brewery featuring Hell or High Watermelon
12-2pm Market Bistro in Latham, NY
3-5pm Slingerlands, NY
July 24th– Blue Point Brewing Company featuring Blue Point Summer Ale
4-7pm Malta, NY
4-7pm Market 32 in Clifton Park, NY
4-7pm Market 32 in Wilton, NY
July 25th– Blue Point Brewing Company featuring Blue Point Summer Ale
12-3pm Saratoga, NY (Route 50 Store)
12-3pm Market Bistro in Latham, NY
12-3pm Slingerlands, NY
July 30th- Ommegang Summer of Love Tour featuring Hopstate NY
11am-12pm Market 32 in Clifton Park
July 30th-Druthers Brewing Company featuring All-In IPA
3-5pm Saratoga, NY (Route 50 Store)
5:30-7:30pm Malta, NY
July 31st-Druthers Brewing Company featuring All-In IPA
3-5pm Market 32 in Wilton, NY
5:30-7:30pm Market 32 in Clifton Park, NY
August 1st-Druthers Brewing Company featuring All-In IPA
12-2pm Market Bistro in Latham, NY
2:30-4:30pm Slingerlands, NY
There will be opportunities and contests built into the program for schools to earn bonus points throughout the year!
Make sure to visit Price Chopper Facebook page on September 1st for the opportunity to earn 5,000 bonus points! Your school’s coordinator will comment on the Tools for Schools post made that day with the name of your school and the schools code (the code is what is used to register your AdvantEdge card into the program.) Schools receiving over 100 likes will earn 5,000 bonus points!
Coordinators! Make sure you have your bonus points checklist handy so you never miss an opportunity to earn bonus points for your school!
As part of the Tools for Schools program, Price Chopper will be hosting our annual school supply drive.Now through September 12th, school supplies you purchase can be donated by placing them into the bins in the front of your local store. At the end of the drive, the Salvation Army will collect the items and distribute them to students in need.
To check if your school is enrolled, simply stop at the Guest Services desk or check at pricechopper.com. If your school is not yet in the program, talk to school officials and they can get the school enrolled in the program. 
Written by Sara Rockman, Marketing Intern
One way to stay cool and hydrated in the summer heat? Infused water. Infused water is a great way to drink the recommend eight 8 oz. glasses a day, but without it being boring. Infused water is simply water flavored by fresh fruit, with the occasional herb or two thrown in. The fruit can either be put directly into the water or there are special bottles and pitchers made specifically for infusing. (These are nice because they help so you don’t accidentally drink a seed or unexpected chunk of fruit.) I usually like to make my infused water the night before so more flavor is absorbed (I also recommend this if you are a chronic user of the snooze button like myself, so you don’t have to rush in the morning), but for a more subtle taste it can be made the day you plan to drink it. If making it the day of, let the water sit for about 10 minutes either with ice or in the fridge before you drink it so the flavors have a chance to be absorbed. This step should also be taken if you are refilling your water bottle throughout the day. Towards the end of the day, there won’t be a very strong flavor, but the subtle flavor is still very refreshing!
As for what to put into your infused water, it’s pretty much open to what you like. I go from lemon and lime one day, to strawberry-kiwi, to mixed berry, whatever suits my mood (or more truthfully, whatever is in my fridge). One of my favorite infused water recipe is a strawberry-cucumber water, with basil. (I know it sounds like a really weird mix, but it’s very refreshing)! When choosing ingredients for your infused water pick fruits loaded with vitamins and antioxidants to help boost your metabolism and immune system. Plus, drinking lots of water whether infused or not is good for your skin and promotes weight loss! As an all-natural option, it keeps you both hydrated and healthy by cutting out unnecessary sugars and additives. Pinterest is a great place to find inspiration for different recipes. Submit your favorite infused water recipe in the comments and it could be featured on our Instagram and Pinterest! 
Written by Jerry Golub, CEO
When I became CEO three years ago, it was not only an important moment in my life, but a milestone in the history of our company—the transition to a third generation of family leadership in a company that was founded 80 years ago by two brothers who aspired to make a difference in peoples’ lives. Ben (my grandfather) and Bill Golub led the company for 40 years, literally building something from nothing. Their sons, Lewis (my father) and Neil, led the company for another 40 years, building on their fathers’ vision. They grew the company significantly, and although we are still fairly small by industry standards, they set the stage for our success in a very competitive and constantly changing industry. We are proud to be one of few family-led companies that have made it to the third generation. This is a huge accomplishment and a testament to all of the talented and committed people who have made contributions along the way.
So now what?
Simply put, we honor our past and focus squarely on the future.
As many people know, we’re in the process of making a number of significant changes to ensure that our company meets the needs of our customers for years to come. I’ll write more about those changes in future blogs. But I’d be remiss if I didn’t begin by focusing on the context for these changes—why we’re even here to begin with.
Financial success is a goal of most businesses, and we are certainly no exception. However, I genuinely believe that a family-led business is uniquely positioned to make a difference in the world. It may sound corny, but part of what connects me to this company is knowing that we are guided by our founding brothers’ strong values and belief that we could make a difference in peoples’ lives.
One of the things I love about our business is that it touches nearly everyone. As a result, I have the advantage of hearing from lots of people about their experiences in our stores. I hear the good, the bad, and sometimes even the ugly. And frankly, the incredible connection we have to our customers’ lives never ceases to amaze me. We help families enjoy daily meals together. We also help them celebrate special occasions and gather together in times of need. We provide nutritious, fresh foods and information that helps people eat well and stay healthy. We help our customers meet their budgets for food and other important products. And so much more.
Through all these conversations, I’ve come to learn that we do make a difference in peoples’ lives and that our “higher purpose,” is to help people feed and care for themselves and their families. Bigger than any one of us, our higher purpose is about our place in the world. It’s also something that every one of our teammates helps us accomplish every day. It’s one of the biggest reasons why I’m incredibly proud to be a part of this company, and more committed than ever to helping us achieve the vision that established this company eighty years ago. I don’t think there is a better way of honoring our past than incorporating it into our future.
Musical Inspiration
A higher purpose can be important to companies or individuals. James Taylor, whose music I’ve loved for decades, certainly felt that way when he wrote this song. The third verse makes me think of those wonderful summer night James Taylor concerts at the Saratoga Performing Arts Center (SPAC) over the years. By the way, James has been known to visit our store in Lenox, MA from time to time. 🙂
https://www.youtube.com/watch?v=VxICxWu8vGs&list=PL0gxBcF2Ofh4QRU6FUNdy9BzLsdqGckH1 Written by: Kevin Schulke, Senior Category Manager Beer & Wine
You know it is something special when you get your own T-H-E proceeding the name and the people at Goose Island Brewing knew this was a very special beer when they named it “The Ogden.” After all this Belgian Tripel was named after William B. Ogden and not only was he the 1st to open a Brewery in Chicago, he became their 1st Mayor. He also served as a Trustee to the Chicago Land Company which sliced a channel creating an Island in the Chicago River later named Goose Island and the namesake of the of the now well know Brewery.
July 17th -21st Amendment Brewery featuring Hell or High Watermelon
4-6pm Market 32 in Wilton, NY
6:30-8:30pm Saratoga, NY (Route 50 Store)
July 18th-21st Amendment Brewery featuring Hell or High Watermelon
12-2pm Malta, NY
3-5pm Market 32 in Clifton Park, NY
July 19th-21st Amendment Brewery featuring Hell or High Watermelon
12-2pm Market Bistro in Latham, NY
3-5pm Slingerlands, NY
July 24th– Blue Point Brewing Company featuring Blue Point Summer Ale
4-7pm Malta, NY
4-7pm Market 32 in Clifton Park, NY
4-7pm Market 32 in Wilton, NY
July 25th– Blue Point Brewing Company featuring Blue Point Summer Ale
12-3pm Saratoga, NY (Route 50 Store)
12-3pm Market Bistro in Latham, NY
12-3pm Slingerlands, NY
July 30th- Ommegang Summer of Love Tour featuring Hopstate NY
11am-12pm Market 32 in Clifton Park
July 30th-Druthers Brewing Company featuring All-In IPA
3-5pm Saratoga, NY (Route 50 Store)
5:30-7:30pm Malta, NY
July 31st-Druthers Brewing Company featuring All-In IPA
3-5pm Market 32 in Wilton, NY
5:30-7:30pm Market 32 in Clifton Park, NY
August 1st-Druthers Brewing Company featuring All-In IPA
12-2pm Market Bistro in Latham, NY
2:30-4:30pm Slingerlands, NY