Written by Sara Lilkas, Marketing Intern St. Patrick’s Day is here!I used to think that the arrival of the green themed holiday meant that spring was finally here and it was my first excuse to start wearing flip flops. I would go to the store every year and buy a new pair of green flip flops just for this occasion. However, my flip flop wearing dreams were shattered throughout the years with unpredictable weather, most notably the ice storm two years ago in March. I had to use a mallet to get into my frozen car. Regardless of the weather, St. Patrick’s still brings many of us outside for the first time in months after a long winter (this past year’s mild winter may be the exception to the rule) for outdoor parades and activities. To get ready for St. Patrick’s Day, there are a few steps to take. First you have to find your green clothing, it’s rare to see anyone wearing anything, but the color green on March 17th.  The second is to plan how you will be celebrating the holiday. As I previously mentioned parades are a popular way to celebrate St. Patrick’s Day, but I usually prefer to host a St. Patrick’s day dinner party, either on or around the holiday (I’m not one to host in the middle of the week.) I love Irish food. I am always a fan of a hearty stew and basically anything made from potatoes. For St. Patrick’s Day dinner would not be complete without some interpretation of corn beef and cabbage. One of the simplest ways to make this St. Patrick’s Day classic is with iStock_000022107212_Mediumthe slow cooker. We have a few different recipes to choose from our Pinterest board as well as some nontraditional takes on the dish. The board also features a variety of side dishes and desserts that make for a very festive St. Patrick’s Day celebration. My personal favorites are the Traditional Irish Potato Pancakes, Irish Spiked Brownies, and Surprise inside St. Paddy’s Day cupcakes.   As with most holidays, decorating my house for the holiday is one of my favorite activities. For St. Patrick’s Day I tend to keep it simple. A decorating scheme using burlap, muted greens, white, and a touch of gold is perfect not only for St. Patrick’s Day, but many of the pieces could be reused for spring or Easter (as long as they are not covered in shamrocks and yes some of your decorations have to have shamrocks for St. Patrick’s Day!)  And don’t forget the kids! Keeping the little ones entertained can be a challenge, but there are a ton of fun craft and activities themed around St. Patrick’s Day! Many of the crafts are great pieces of art that can be then used to decorate the home! Everyone have a safe and Happy St. Patrick’s Day! Ellie Wilson, MS, RDN, Senior Nutritionist The research about how food can protect our heart continues to improve and expand. Even better, the focus is also on eating foods we also really enjoy – this is not the “don’t eat that” diet of yore, but one that is much more inclusive and enticing. The DASH diet (Dietary Approaches to Stop Hypertension) and the Mediterranean diet both show great benefit for those preventing heart disease and managing a current diagnosis of high blood pressure or high cholesterol.  The researchers have broadened the scope again, and found that those who ate key foods from both guidelines could also significantly reduce their risk of Alzheimer’s disease.  They now call this guideline the MIND diet. It features regular intake of: It limits these groups The MIND diet includes at least three servings of whole grains, a salad and one other vegetable every day — along with a glass of wine. It also involves snacking most days on nuts and eating beans every other day or so, poultry and berries at least twice a week and fish at least once a week. Dieters must limit eating the designated unhealthy foods, especially butter (less than 1 tablespoon a day), cheese, and fried or fast food (less than a serving a week for any of the three), to have a real shot at avoiding the devastating effects of Alzheimer’s, according to the study. Use the NuVal Nutrition Scores throughout the store and you will find high scoring foods are the ones that all of these guidelines are based on. We make it easy to connect your healthy heart and mind goals to the foods and habits that will benefit them the most!   Written by Tyler Blance, Marketing Program Coordinator – Local Local_event image   We’re celebrating local again: Saturday, February 27th , 2016 from 10am-5pm in our Wilton, NY Market 32! The greater-Wilton, New York, area is home to unique local farms and producers, with Saratoga Springs offering a wide variety of favorite locally made products. We’ll have folks from Olde Saratoga Brewing Co, Saratoga Peanut Butter and Saratoga Chips in the house to chat with shoppers and offer samples of their homegrown products. Also in-house will be Nettle Meadow Cheese of Warrensburg and Tiashoke Farm of Buskirk, a Cabot Creamery dairy farm! The area is home to multiple family maple farms, and since late-February rings in maple sugaring season in the Northeast, we’ll be featuring samples of New York maple syrup! Local producers Mapleland Farms (Salem, NY) and Sugar Oak Farms (Ballston Spa, NY) will be attending to chat with guests and sample their syrup, made from trees tapped just a few miles from our store. In addition to offering samples, they’ll be demonstrating the maple sap collection process using real maple farm equipment. Also on the roster for our Wilton celebration are the folks at Flavor of Schenectady, a coalition formed to promote local food featuring Mastroianni Bread, Casa Visco, Pede Brothers Pasta and Gatherers Granola. As a fellow homegrown Schenectady brand, we’re excited to team up with Flavor of Schenectady! Find them on Facebook here. Check out the list below to see who else will be joining us for Wilton’s Homegrown Market Day. And if you’re in the area on the 27th, come on down to meet and greet with some of our homegrown friends from the region! We’ll be celebrating local in other stores going forward: Stay tuned as we round up the local crowd in other parts of the Northeast! Appearances Schedule
Adirondack Maple Farms 10am-12pm
Saratoga Chips 10am-1pm
Nettle Meadow Cheese 11am-2pm
Mastroianni Bread 11am-2pm (Flavor of Schenectady)
Casa Visco 11am-2pm (Flavor of Schenectady)
Pede Brothers 11am-2pm (Flavor of Schenectady)
Gatherers Granola 11am-2pm (Flavor of Schenectady)
Barkeater Chocolates 11am-2pm
Larry’s Southwestern Sauces 12pm-4pm
Saratoga Gluten Free Bakery 1pm-4pm
Cabot Creamery (Tiashoke Farm) 2pm-5pm
Vermont Hydroponic Produce 2pm-5pm
Olde Saratoga Brewing Co 2pm-5pm
Saratoga Peanut Butter 2pm-5pm
Mapleland Farms 2pm-5pm
Sugar Oak Farms 2pm-5pm
    Written by Jane N. Golub Director In-Store Marketing Programs January 24th, 2016

RICOLA DUAL ACTION HONEY LEMON 

Ricola’s Dual Action Honey Lemon combines a unique blend of ten natural Swiss alpine herbs and natural menthol.  It has a soothing honey lemon syrup center for fast safe relief you can trust.  Ricola Dual Action Honey Lemon relieves cough due to a cold and occasionaldual-action-honey-lemon-bag minor irritation and pain due to a sore throat. All Ricola products are Gluten Free and made with only Natural flavorings and colorings.  They are Lactose and Nut Free, Kosher and suited for a Vegetarian diet. Ricola Dual Action Honey Lemon and many other varieties are available in the Cough/Cold pegged section.

WISE INTRODUCES CINNABON POPCORN 

Wise has teamed up with the folks at Cinnabon to deliver the irresistible, world famous flavor of Cinnabon classic cinnamon rolls on Wise popcorn.

cinnabon-1The one-of-a-kind flavor will help you remember to take a moment for yourself to enjoy the simple pleasure of this delicious sweet escape.

Wise Cinnabon Popcorn does not have any artificial flavors or colors and is packed with whole grain, gluten free goodness that’s insanely delicious.  At only 75 calories per cup, this will soon be your favorite snack to banish snacking guilt once and for all.

 Look for Wise Cinnabon Popcorn in the Salty Snacks aisle.

Written by Jane N. Golub Director In-Store Marketing Programs January 17th, 2016

HALLS REAL HONEY COUGH DROPS 

  When you’re sick with a scratchy throat and cough, you need a cough drop that will soothe your throat and taste great – without being too harsh or halls honey.jpgoverpowering.

 Introducing Halls Honey – a delicious way to gently temporarily soothe your sore throat and relieve your cough.  Each cough drop is uniquely formulated with Real Honey to provide sweet, delicious, soothing throat relief so you can feel better.

Look for Halls Honey Flavor in the Cold and Cough section.  

SOFTSOAP STAR WARS FOAMING HAND SOAPS

These colorful pumps will help encourage hand washing and collecting too! When little hands press the oversize pump, liquid soap magically transforms into foam softso8starwarhandsoap3and good clean fun. Good things come from using Softsoap brand products because good things are inside.  Every liquid hand soap is carefully formulated using safe effective ingredients. Available in three varieties: Yoda, R2-D2 and Darth Vader – Look for Softsoap Star Wars Foaming Hand Soaps in the Hand Soap Section. Written by Jane N. Golub Director In-Store Marketing Programs January 10th, 2016

DUNCAN HINES PERFECT SIZE CAKES 

Duncan Hines Perfect Size Cake Mixes are now in the Baking aisle. Available in four different flavors, they are the perfect size when serving 2 – 4 people. Choose from Chocolate Lover’s, Red Velvet Dream, Golden Fudge or Strawberries and Crème. Includes a 6” baking pan for your convenience.choclover_300x421 Includes the frost – just ready to mix! There’s something for everyone! Look for Duncan Hines Perfect Size Cakes in the Baking aisle.  

ZYRTEC CHILDREN’S LIQUID

   Introducing Zyrtec Children’s Liquid! With just one dose, children’s allergy syrup works all day and all night to keep your child’s worst allergy symptoms under control.  This formulation features 24 hour once a day dosing in a non-drowsy sugar free and dye free formulation. Zyrtec Children’s Liquid controls sneezing, runny nose, itchy watery eyes and itchy nose and throat. childern_syrup_n1-3.pngChildren’s Zyrtec is the #1 Pediatrician recommended brand for allergy relief.  Parents feel that children’s allergies can be frustrating because they are so unpredictable and complex.  Since allergies are part of their children’s life, they are looking for the best solution that they are confident will give their child the best relief every time. Look for Zyrtec Children’s Liquid in the Allergy and Cough Cold Section in the Health and Beauty Care aisle. Written by Sara Lilkas, Marketing Intern  Happy New Year! We hope that everyone had a happy and safe New Year’s celebration and that you are looking forward to 2016 as much as we are here at Price Chopper and Market 32. As part of 2016 we will continue to have craft beer tastings every month at all of our locations with Growler Stations. This month features breweries that call the Greater Capitol Region home and even feature ingredients from other local businesses. Learn more about the breweries being featured this month below! First up in 2016 is Brown’s Brewing Company, featuring their Uncommon brownsPorter. The Uncommon Porter features a blend of different coffee flavors from local coffee shop Uncommon Grounds which is based out of Saratoga Springs, NY. One of my personal favorite brews from Brown’s, the Uncommon Porter features caramel, chocolate, and just a hint of vanilla. Try Brown’s Brewing Company Uncommon Porter: Friday January 8th, 2016 Saturday January 9th, 2016 Since it is the beginning of a new year it is only fitting that a new beer should be featured this month! New from Founders Brewing out of Grand foundersRapids, Michigan (they are the one exception to the local brewers featured this month!) is the Azacca IPA. As the name implies this beer is made with Azacca hops which are named for the Haitian God of Agriculture. Azacca hops feature citrus and tropical tones. Try Founders’ Azacca IPA: Friday January 15th, 2016 Saturday January 16th, 2016 Shmaltz Brewery from Clifton Park, NY is the next brewery being featured this month! A year-round offering, the Slingshot American Craft lager features a citrusy aroma and is a light straw color. Brewed in the style of an American Pale lager, it is brewed without any “cereal” elements such as rice or corn. Try Shmaltz Brewery’s Slingshot American Craft:shmaltz-brewing-logo Friday January 22nd, 2016 Saturday January 23rd, 2016 New from the Olde Saratoga Brewing Company is the PB&J stout. A twist saratogaon their classic Oatmeal Stout the PB&J stout, is in fused with peanut butter and raspberry jam! Try Olde Saratoga Brewing Company’s PB&J Stout: Thursday January 28th, 2016 Friday January 29th, 2016 Saturday January 30th, 2016 To finish up the first month of the New Year, Davidson Brothers Brewing Company will be sampling their Coffee Stout. Featuring a caramel, chocolate, and coffee aromas, the Coffee Stout is a lighter and tasty stout. davidson brewingFor those who usually only drink lighter colored beers, don’t let the dark color of this brew fool you, the Coffee Stout is the perfect introduction to darker beers. Try Davidson Brothers’ Coffee Stout: Saturday January 30th, 2016 Sunday January 31st, 2016   Follow us on Twitter @PriceChopper and @market32bypc for updates and changes to the schedule. Please enjoy responsibly! Written by Jane N. Golub Director In-Store Marketing Programs December 27th, 2015

CAMPOVERDE ENERGY BOOST FRUIT and VEGGIE BLENDER 

  Try Campoverde Fruit and Veggie Blenders for delicious and nutritious smoothies. The Campoverde Blenders are 100% natural pre-mixed fruits and vegetables with no sugar added or preservatives.  They come ready for the fruit and veggis blendersblender (washed, Chopped, peeled and without seeds).  Just add water, juice or milk. Campoverde four blend mixes were carefully selected to create smoothies with health properties for every lifestyle.  Energy Boost provides the energy that your body needs to be active.  Healthy Life strengthens the immune system and nervous system.  Fit & Wellness increases muscle mass for greater natural strength and Forever Young contributes to maintain a younger looking skin. Enjoy a smoothie prepared with a premixed portion and keep the rest inside the re-sealable package in the freezer. Look for Campoverde Energy Boost Fruit and Veggie Blender in the Frozen Food aisle. Written by Tyler Blance, Marketing Program Coordinator – Local M32 Market Day Header We’re celebrating local on Saturday, January 16th from 10am-5pm in our Sutton, Massachusetts Market 32! Sutton’s home.grown Market Day will include samplings and appearances from producers local to the region, ranging from dairy partners to snack food makers. Eastern Massachusetts is home to a wide variety of local producers and unique brands, and we’ve invited a group of them to come chat with our guests, talk about what they do as an area producer and sample some of their products! The home.grown samplings begin with our friends at Kayem Foods, who’ll be sampling breakfast sausage. Kayem hails from Chelsea, MA and partners with us on a variety of different meat items. And to add to the roster of popular brands who call eastern Massachusetts home, HP Hood will be in the house in the afternoon, sampling their awesome cone sundae desserts. In addition to household names like Hood, Sutton’s home.grown Market Day will include appearances from a variety of smaller-scale local folks who offer unique and interesting products. Chat with Marc Cooper, the man behind an amazing Salted Caramel Sauce from Coop’s MicroCreamery in Watertown, MA, or meet a team member from Blossom Water, who locally produces flower-infused water! We’re also excited to have Tully Farm in the house, a Massachusetts dairy farmer from the Cabot Cheese co-op, which you can find out more about here. We host events like these because supporting and celebrating local is important to us, whether it be supporting national brands hailing from our region or small town, small scale outlets local to specific communities. If you’re in the Sutton or greater-Worcester area on the 16th, come on down to meet and greet with some folks from our homegrown crowd! We’ll be hosting home.grown-focused sampling events in other stores going forward: Stay tuned as we round up the local crowd in other parts of the Northeast!   Schedule: –Blossom Water:                              10am-1pm, flower-infused water -Kayem Foods:                                  10am-1pm, breakfast sausage -Concord Foods:                               10am-1pm, smoothie mixes -Tully Farm – Cabot Cheese         11am-2pm, cheese -Breezelands Orchard:                   11am-2pm, apples -Paino Organics:                               11am-2pm, chips and salsa -Biena Foods:                                    11am-2pm, chickpea snacks -HP Hood:                                           1pm-4pm, cone sundaes -Coop’s MicroCreamery:              2pm-5pm, hot fudge and salted caramel sauce -Raw Food Central:                         1pm-4pm, vegan snacks -Sid Wainer & Son:                          2pm-5pm, herb blends Written by Sara Lilkas, Marketing Intern  October has always been one of my favorite months. Fall is now in full swing, the days are getting chiller, the leaves are changing, and there are two more beers to try at Price Chopper and Market 32! There’s a great line up with a different tasting event each weekend in October! So make sure your growlers are empty! You won’t want to miss out on any of these brews! First up is a Capitol Region favorite, Nine Pin Cider. Brewed in Albany, NY Nine Pin selects all of their apples from orchards in the Capital Region and Hudson Valley area. Nine Pin will be featured at the following locations on the 2nd and 3rd of October at these locations: October 2nd, 2015 4-7pm October 3rd, 2015 4-7pm On October 9th and 10th we will be featuring the Peroni Brewery from Italy and has been in existence since 1846. The original recipe is still used to this day and is features fruity and floral notes. Peroni will be featured at tastings at the following locations: October 9th, Peroni_Logo2015 5-7pm October 10th, 2015 2-4pm Peak Organic Brewing Company is next to be on tap. Brewed in Maine, their IPA is brewed with three different varieties of hops that provide citrus and floral notes instead of the bittering hops typically found in IPAs. To try Pale Organic Brewing Company’s IPA stop by one of the following stores: October 15th, 2015 October 16th, 2015download October 18th, 2015 brewery-ommegang-85412382 Ommegang Is back with their first ever American-style IPA! Currently the Nirvana IPA is only available in New York, New Jersey, and Connecticut and we have a special tasting for one day only! Stop by the stores listed below to try this brew which is produced at Ommegang’s sister brewery in Kanas City, October 17th, 2015 Magic-Hat-Wilhelm-Scream-Pumpkin-Ale Now you can’t have beer tastings in October without at least one pumpkin beer. This month’s pumpkin variety is brought to you by Magic Hat featuring Wilhelm Scream. Wilhelm Scream includes pumpkin, cinnamon, and caramel malts to feature all the best of what fall has to offer. Try it October 23rd and 24th at these locations: October 23rd, 2015 4-6pm October 24th, 2015 11am-2pm Follow Price Chopper and Market 32 on Twitter for the dates and times of tastings later this month!