Mia Teal
Marketing Coordinator, Paid Media
The Mutti Great Tomato Challenge arrived in Upstate New York this week, with four Market 32 stores in the Capital Region proudly hosting sampling events! What makes Mutti so special? Let’s find out below…
Who is Mutti?
Mutti was established in Italy in 1899 and their focus has always been quality. They are currently the number 1 selling tomato in Italy! The tomatoes used are 100% Italian tomatoes, and are always processed with even heat to ensure that nutrients are preserved.
Mutti’s mission statement is as follows:
Mutti’s mission as a company is to raise the tomato to its highest expression. This passion has driven us for 120 years. Even today we are still learning new things about this wonderful fruit and constantly improving every aspect of its production to make the best tomato products we possibly can.
What exactly is the Great Tomato Challenge?
Mutti began their Challenge in San Gennero, New York City in 2023. From there, they made their way across the country all the way to California, and have now traveled back to New York. Some of the major cities they have sampled in include Los Angeles, CA; Pheonix, AZ; Dallas, TX; Chicago, IL and many more.
You may notice the little red car above; this is the Mutti Cutti! If you are wondering if the Mutti Cutti travels with the team, the answer is yes! While the Mutti Cutti is driveable, you can probably imagine this would not do well on a major highway. The Mutti team travels with the car in a small trailer to ensure it gets from Point A to Point B in one piece.
If you have not tried Mutti…well… we suggest you run (don’t walk!) to your local Price Chopper and Market 32 today!
Learn more about Mutti here!
Pictures from our Mutti samplings!
