We had fun following the Genesee Brewery beer tanks as they traveled along the Erie Canal, passing through our canal town stores in New York!
Teammates from our Main Office watched the tanks leave lock 8 in Rotterdam to kick off our tracking, and then Amsterdam, Palatine Bridge, Little Falls, North Utica, Rome and Clay store teammates visited their local lock to #toastthetanks as they headed towards their Rochester destination.
Folks in canal-side communities from Albany to Rochester have flocked to their nearby lock to toast the massive tanks, snapping photos with Genny brew in hand and celebrating one of New York State’s most historic transportation systems. Drone users joined in on the action too: check out this cool video of the tanks floating through Fort Hunter, shared with us by Doug J. who shops at our Amsterdam store!
After a long journey across the state traveling at about 5 miles per hour, the barges will finally reach their permanent home at the Genesee Brewery this week. It’s been an exciting journey to follow! Cheers to our friends at Genesee, New York’s oldest brewery, and the Erie Canal, which first opened almost 200 years ago in 1825!
To take a look back at some of the action, follow us on Instagram @pricechopper.